PBNs and Google
There has been a recent controversy in the blogopshere over PBNs, or private blog networks.
A private blog network is a group of similarly-themed sites that all contain links back to a specified site, usually a monetized site. These sites are customarily all controlled by one publisher. The intention of the network is to link-farm as many links as possible within the network, funneling the traffic to the monetized site and simultaneously boosting the PageRank of that site. The websites in a PBN are generally filled with poor content and employ black hat SEO techniques to waste a user’s time when searching for relevant information.
PBNs are not actually private, the term private just means they are not intended for the general public to view and mostly exist to build up links. These networks try to avoid detection by Google, who frowns upon this unethical manipulation of “link juice.” These PBNs, when detected, can be penalized by Google in that they are removed from search results, potentially forever.
The Linqia Difference
Linqia is not a private blog network. We are a platform that independent bloggers, whom we call storytellers, can join in order to be easily matched with paid campaign opportunities. Our platform acts as a database in which storytellers can register one or more of their online communities, including their social media channels, and all communities who participate in our campaigns are required to be registered in our platform.
In addition, all of the unique Ooh.li links we provide our storytellers to track their clicks are designated by our servers to be non-SEO links and carry no link juice. Community leaders can and should take the extra precaution of editing the HTML in their links to include a no-follow tag, ensuring that their search footprint is not tracked, and search engines do not see it as a link farm intended to falsely boost the PageRank of our campaign participants.
Boosting Your Search Results Organically
One of the many values of a Linqia campaign is our ability to boost your brand’s search results in an ethical, organic way. We work with your brand to determine one or more keywords that you would like to target, and guide our storytellers through ethical, “white hat” SEO optimization tactics to help amplify their stories. We instruct our storytellers to place the keywords frequently throughout their posts and to also share and engage their audience through the social widgets on their posts, as this boosts their appearance on the SERP. We especially encourage engagement on Google+, as this can raise the post’s visibility in Google search results.
If you are interested in running a campaign program with Linqia or learning more about how we work, please email us at email@example.com.