A Quick Overview of the Program Selection Process
What makes Linqia standout from other influencer platforms is our dedication to storyteller selection. The process from discovery, matching and confirmation works as follows:
Our technology precisely matches each storyteller to the Program criteria set by the brand to determine a priority list of eligible storytellers
Invitation sent to selected storytellers to confirm initial interest
Program budget sent to interested storytellers to confirm interest
Final list of storytellers selected based on selection criteria and budget
Linqia strives to offer 1 program to each registered storyteller a month. For storytellers who have been consistently participating in programs typically meet the following attributes:
You will be more likely to receive Program offers if:
All of your account information is up to date
You can update your profile by clicking on the Options link in the upper right hand corner of your Linqia dashboard, and selecting Settings.
You frequently respond to Program invitations with a “Yes, I am interested,” or a “No, thanks.”
Even if you respond with a “No, thanks,” your response will ensure we keep selecting you for future Programs and enables us to understand what types of Programs you are interested in. Non-responses indicates to us that you may not be interested in any Linqia Programs, or there may be an issue in receiving our emails.
You rarely opt-out of Programs after confirming participation
All Linqia Programs are offered on an opt-in, opt-out basis. You will never be punished for opting out of a Linqia Program, so there is no pressure to express interest in a Program if you do not believe it to be a good fit with your audience. While opting out of a program after previously agreeing to your budget and to write the story will not affect your potential earnings with Linqia, it may affect your future selection for a Program if it is a common occurrence. We understand that unforeseen circumstances can surface and sometimes a storyteller may be forced to depart a Program early. However, frequently “dropping out,” of Programs after securing your position may be an indicator that Linqia Programs are not the right fit for your community, in which case we would recommend deactivating your Linqia account.
Less than 60% of your content is branded or sponsored
Brands favor communities with a lower percentage of sponsored or branded content and prefer communities with a higher percentage of organic content that is more likely to reach and engage with a better quality audience.
You post frequently
Certain brands require a high level of engagement from the communities they work with, and they measure this engagement by the volume of stories share in a given time period, and/or the amount of social media followers the storyteller has attracted. Frequently posting content to both your community and your social media channels is a way to ensure that you do not get overlooked during the selection process. It is a requirement that all registered Linqia communities post at least once a month to be considered for any program.
You maintain positive sentiment and authentic storytelling in your Linqia Programs
One reason why Linqia Programs are all opt-in is that we place a high priority on the passion our storytellers feel for the brand, product, or initiative they are advocating. We value authentic storytelling coming from a place of genuine interest, and storytellers who do not wish to promote certain types of brands or products should not opt-into those types of Programs. Behaviors like criticizing the brand, the product, the compensation amount or model, etc, in a Program story is not in alignment with our concept of authentic storytelling and will impact being selected for a Linqia Program.
You are aligned with our Program promotion guidelines
You enrich the Linqia community
Storytellers who actively support and build community in their Linqia Programs are much more likely to stand out to brands and be requested for another Program. You can foster community by entering positive comments and constructive feedback in the Program activity stream during a Program, offering advice and help to first-time participants, and promoting your Program story with excitement and enthusiasm. You can also support other Linqia storytellers when not in a Program by positively engaging with Linqia on social media and referring other bloggers to apply to become a Linqia storyteller.
If you have any further questions, please feel free to reach out to the Community Team at firstname.lastname@example.org.
If you would like to become a Linqia storyteller, apply here today!