Pinterest has exploded in popularity to become one of the top four most-used social media applications in the world, ahead of Instagram and Tumblr. If you are a brand or a storyteller looking to expand your influence, having your images pinned by Pinterest users is one of the best ways to gain followers and grab consumer attention.
How do you make yourself stand out in a sea of pins? We’ve gathered these strategies from Neil Patel’s fantastic blog, QuickSprout.
Send a message
Anytime you create a new blog entry, create a custom image to go with it. This may sound daunting, but it can be easily accomplished in less than 20 minutes with a little practice and a program like InDesign, PhotoShop, Power Point, or even Microsoft Word. There are also online sources like Pixlr and LunaPic that are free to use.
Find an image that relates to your post and place large, bold, easy to read text over it that succintly states what your blog post is about, or asks a question that your blog post answers. Try to limit the phrase to five words or less, as you want to allow the text be large enough to stand out against a group of other images.
So you have created a great image that happens to go viral. That is fantastic, but only if you get some credit! Make sure to include your blog URL, Twitter or Instagram handle, or some other unobtrusive text that will identify you as the image source. Now anyone who pins the image will also be seeing your name and likely visiting your website.
Create a daily-updated theme board
Dedicating a specific Pinterest board to one theme will help you form three great habits that will not only get your images pinned, but likely increase your followers.
First, updating a board daily will make you accustomed to creating and posting a piece of content everyday, which is crucial to building any kind of following online.
Second, focusing on a singular theme will help you become an expert on that topic and push you to become more creative and nuanced in what you publish to this board.
Finally, because this board is updated daily (and you’ll make sure to state this in the title or description,) it will drive your followers to come check in with you everyday and see what new content is available to be re-pinned. Also, take care to put a call to action in the description of the board encouraging your readers to share your images.
You should be making at as easy as possible for your audience to pin your images. Install a “Pin It!” button on your site and visit this link to test how your images will look when pinned.
Avoid long descriptions as those can be a turn-off to many pinners, instead use short sentences with logical keywords in your description to get them higher in search results.
Also, make sure the file name of your image is relevant to the content. “Caramel_Cupcakes.jpg” will be a lot more relevant in searches than “Dec88948_8998.jpg.”
Lastly, when uploading original content make sure to add a link to the pin, as Pinterest will not automatically link it back to your website.
Reap what you sow
Remember the golden rule? This applies to every aspect of social media. You can easily gain followers and re-pins by following, liking, commenting and re-pinning other’s images. Genuine engagement with other pinners is a solid strategy to get your content pinned, and will also provide you with content inspiration.
Let us know if any of these strategies worked for you, and visit us on Pinterest here!