The name "Linqia"

One of the joys of starting a new company is coming up with a name...not! We must admit that we struggled over six months and it was in the nth hour when the name Linqia was offered as a possibility by our first Linqia star Daniela Arens.

Having just read the book The Starfish and The Spider (mandatory reading at Linqia) co-authored by good friend and mentor Rod Beckstrom, Daniela spotted the reference to Linckia (LIN-kee-a). Linckia starfish are common in Australia and other parts of the Pacific and unlike other starfish, they can cast off an arm without any part of the central body attached and that arm will slowly grow into a complete starfish. The perfect metaphor for a decentralized organisation and what we envision Linqia to become.

We've found many people spell 'Linqia' in many ways - Linquia, Linqua and Linckia but hey - who knew how to spell google when it first appeared.