
Internet has a growing carbon footprint ... In the UK, it is now similar to the aviation industry and its skyrocketing growth means it will soon surpass the poster child for climate change, a report by Global Action Plan with guidance from the Environmental IT Leadership Team (EILT) revealed in january 2008.
Hopefully, Green hosting is becoming mainstream. Dreamhost, one of the major US hosting company went green in August 2007. Aiso, an innovative Californian hosting is using solar panels and batteries to power its servers:

Later or sooner, Kyoto 2 protocol (after 2012) and the EU Commission will push the industry towards a reduction of their carbon footprint. On the other hand, the IT industry will save a lot of money by running energy efficient servers.
I believe that XXI st centuries web2.0 start ups have to lead the way and let their users know about their carbon footprint ;-)
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